DIGITAL ANALYTICS

Digital analytics is the process of analyzing data from digital sources to understand how users interact with websites, apps, and other online content. It helps businesses improve customer experience and marketing.

ADOBE ANALYTICS

Adobe Analytics is a web analytics tool that helps businesses understand how customers interact with their digital properties. It can be used to understand customer behavior, improve marketing, improve user experience, analyze product experience, investigate product experience and understand feature effectiveness, make data-driven decisions and attribution modeling to make decisions that drive digital transformation.

GOOGLE ANALYTICS

Google Analytics is a web analytics tool that helps businesses understand how customers interact with their digital properties. It can be used to understand customer behavior, improve marketing, improve user experience, analyze product experience, investigate product experience and understand feature effectiveness, make data-driven decisions and attribution modeling to make decisions that drive digital transformation.

APPSFLYER

AppsFlyer is a mobile marketing platform that helps app developers and marketers improve their marketing ROI. It offers tools for analytics, attribution and fraud preventiom. It is used in tracking app installs, in-app events, and user actions. Also in the attribution modeling such as assigning credit for app installs and events to the correct marketing channels. It also help in Deep linking e.g. creating links that direct users to specific parts of an app.

TEALIUM

Tealium is a customer data platform (CDP) that helps businesses collect, manage, and use customer data to drive better customer experiences. Tealium can be used for data collection, data standardization and tag management. It helps in data collection from various sources, including websites, mobile apps, IoT, and more ensuring data quality and format by monitoring data in real time using tag management which provides features link Add and remove marketing tags, and manage compliance.

HTML, CSS & JS

To develope and manage a website or web app, the three main languages used to build are HTML, CSS, and JavaScript. HTML is a mark-up language which is used to structure the website, CSS is used to design and layout the web page and JavaScript is the programming language.

AEP

Adobe Experience Platform is a customer data platform that helps businesses collect, analyze, and use customer data to create personalized experiences. It helps to collect customer data from web apps, mobile apps, and OTT apps. Also to unifies customer data from multiple systems into a single source. It also has data science and machine learning to understand customer behavior.

Consent Management

Consent management is the process of getting users' agreement to collect and use their personal data. It involves informing users about what data is being collected, how it will be used, and their rights. Businesses can use consent management on their websites or apps. Users can choose what personal data they want to share with a business. It can include legal agreements and web policies. Consent management software can help automate the process of collecting, processing, and storing user consent.